Fresh Tracks, Inc.™ Guide Posts

A trailblazer in the field of strategic branding before founding Fresh Tracks, Inc., Betsey Dalbeck led powerful change at some of the world’s most respected advertising agencies such as Leo Burnett, DDB Needham, J. Walter Thompson and Hill/Holliday.  At her last agency, Betsey was identified as mission critical in doubling new business including winning Dunkin Donuts, Budget Rent-A-Car, AutoNation USA and Wall Street Journal. Betsey’s direct strategic branding experience during her ad career spans many of the world’s iconic brands including McDonald’s, Proctor & Gamble, S.C. Johnson & Sons, Oldsmobile, Salada Tea, Samsonite, 9 Lives cat food, and Chivas Regal blended scotch whiskey.

Today, Betsey Dalbeck is Founder and President of Fresh Tracks, Inc., a results-oriented management consulting and executive coaching firm.  As a 10+ year veteran strategy consultant and CEO coach, Betsey works with leaders of world-class businesses in almost every industry to transform them into innovative industry trailblazers that people WANT to follow.  Because aspiring trailblazers can be found anywhere, Betsey enjoys working with a combination of clients that includes industry powerhouses and emerging start-ups.

Betsey is often described by some of the best minds in business as “the complete package” and someone who “truly gets it.”  Betsey offers leaders a rare combination of “can do” spirit, an extensive change agent toolkit, a unique senior management background, and training in wilderness leadership.  This fusion of experience clearly sets her apart from other consultants and coaches.  

Betsey consults, coaches, facilitates retreats, conducts workshops, speaks, tweets, blogs, and writes articles.   

Betsey is a graduate of Simmons College, the National Outdoor Leadership School, and Outward Bound. She’s trained with Center for Creative Leadership, Open Space Technology, Newfield Network, Outward Bound, and others. She lives in New England and links her success to her community through knowledge sharing, speaking engagements, board work, and direct community service.

If you’re a leader driven to become an industry trailblazer, then Betsey is your right choice.

If you’re a consulting firm seeking to expand your capabilities, then seriously consider contacting Betsey about a strategic partnership.

EXTENDED BIO 

CEOs, business owners, executives and senior managers choose to work with Betsey because she is a recognized innovator in the field of consulting and coaching using a fresh approach to transform leaders into innovative trailblazers.  She acts as their trusted guide because she knows the territory of fostering trailblazing innovation across an organization.  She challenges leaders to be their best by:  

• Presenting detailed thinking in her proposals,
• Designing doable plans that are “beyond thorough”, and
• Sharing sound, pragmatic advice and direct, unbiased and refreshingly honest feedback.

Often described as “the complete package,” “the real deal”, “a powerhouse,” “a practioner’s practioner”, you’ll find Betsey has both impressive credentials and great references both within and outside your industry given her extensive consulting and coaching to a broad span of industries and executives.  Betsey’s clients range from financial giants like Fidelity Investments to entrepreneurial think-tanks like Babson College to nimble, leading edge performers like AMP Agency.

Partnering with Betsey gives you a tremendous amount of credibility and expertise to deliver the extraordinary results you need to succeed.

The first time leaders work with Betsey, they typically choose her because of her legacy of success.  She brings to the project 10+ years of results-oriented consulting and coaching that’s grounded by her extensive trailblazing leadership experience and success at taking bold steps at some of the world’s most respected advertising agencies such as Leo Burnett, DDB Needham, J. Walter Thompson and Hill/Holliday.  While there, she led powerful change by breaking away from the pack to:

• Launch game changing new products.
• Reposition globally recognized brands to new customers.
• Strike out on a new path when she crossed over from account to creative management.
• Lead employee initiatives to improve operations and organizational effectiveness.
• Pioneer a “change ready” cultural shift to align employees behind new leadership and a major reorganization.
• o   Break new ground by adding digital technology to the creative operation.
• Develop profitable business units from scratch.
• Spearhead the turn around of poor performers into innovative customer-focused businesses and revenue generating profit centers.

At Hill Holliday, Betsey was identified as mission critical in doubling new business including winning Dunkin Donuts, Budget Rent-A-Car, AutoNation USA and Wall Street Journal. Betsey’s direct branding experience during her ad career spans many of the world’s iconic brands including McDonald’s, Proctor & Gamble, S.C. Johnson & Sons, Oldsmobile, Salada Tea, Samsonite, 9 Lives cat food, and Chivas Regal blended scotch whiskey. 

Leaders choose to work with Betsey again because she not only brings an intense curiosity to each project and quickly shows that she “gets it,” but she also expresses real compassion for her clients, and truly cares about making their vision of success a reality. 

She works in partnership with leaders, keeping pace with their time demands, supporting them with confidence and clarity any time they falter, course correcting a missed step, and working well with people at all levels of an organization.  And she does it all while exuding an upbeat, “we can do it” spirit that soon spreads throughout the project and team.  She keeps everyone focused on the horizon line and ready to tackle whatever obstacle comes their way.

It’s this rare combination of personality, skills and background that sets her apart from other consultants and coaches.

Fueling her trailblazer success is her training in wilderness leadership. In fact, Betsey made a major leap forward in her own leadership development when she took a mid-career hiatus to drive and camp solo across North America and up to Alaska to study with the National Outdoor Leadership School. Betsey is also a graduate of Outward Bound and has been active in both schools’ Advisory Councils. She is also a former advisory council member and board member of Outdoor Explorations.  She has conducted leadership training workshops for the Appalachian Mountain Club and facilitated corporate Outward Bound programs. Betsey credits her wilderness leadership training with deepening her understanding and respect for true leadership effectiveness.

Betsey graduated from Simmons College and completed coursework at Harvard and M.I.T. Her professional training includes workshops in Center for Creative Leadership’s Benchmarks® Certification, Open Space Technology, Newfield Network’s New Language of Leadership, Outward Bound Professional National Facilitator Training, DISC and Myers-Briggs personality profiling.  Betsey lives between two homes in New England with her son. Outside of work, Betsey believes in linking her success to the communities in which she works and lives through knowledge sharing, speaking engagements, board work and direct community service.

If you’re a leader driven to become an industry trailblazer, then Betsey is your right choice.

If you’re a consulting firm seeking to expand your capabilities then seriously consider contacting Betsey.